What to Consider When Remodeling Your Retail Store
The objective of retail store design is to positively impact customer experience and create value. As a retailer, it is important to recognize if and when your store could benefit from a remodel. Every commercial space has its limitations when it comes to setting up your store for the optimal shopping experience. The first step is to determine exactly why you are remodeling and whether or not the changes you create will bring you ahead of your competition and provide a better in-store experience for your customers. Here are a few tips to get you ready for your own retail remodeling project!
Why Are You Remodeling?
A major question retailers often ask themselves is whether or not it is necessary to renovate their current retail space. If so, how often should it be done? Cosmetic remodeling, such as a fresh coat of paint or updated light fixtures, may be necessary every few years as elements of your store age and break. However, a major renovation or change of the floor plan should be considered every 5 to 7 years. Perhaps you want to make space for new merchandise or widen the aisles to accommodate more customers during peak shopping times. Whatever the reason, it is important to create a written plan and timeline, which can help you avoid unforeseen costs and delays throughout the remodeling process.
What Do You Want Your Store to Look Like?
When planning a redesign of your retail space, you should decide which professionals you need to hire for your vision to come to life. Will you need an architect? A contractor who can obtain necessary permits? Would you benefit from the services of a retail design specialist who can advise on the best store layout for what you want to accomplish?
Your employees can also provide valuable input to your renovation plans, as they are on the front lines and in the space every day. They know your customers as well as you do, so be sure to include them in the planning process!
Determine the Scope of Your Project
Wait a minute: are your expectations realistic? The scope of your remodeling project will depend on the goals you have set, as well as the current status of your retail space. In order for your renovation to be successful, your goals must be attainable. Once you know the scope of your project, you can adequately estimate the timeline and establish a realistic budget. This makes it easier to understand what sort of renovation your budget allows for and which areas you should focus on.
Design With Your Customer in Mind
The way customers interact with your merchandise affects their purchase behavior. Aside from optimizing traffic flow, there are several other factors to take into consideration when designing your space for the types of customers you serve. For example, if you sell children’s clothes, make the aisles wide enough for a stroller. If your target demographic is teenagers, you’ll likely want to have bright colors and upbeat pop music playing in your store. A few other things to consider include:
- Encourage the customer’s natural tendency to turn right after entering.
- Choose lighting to set the mood, as well as draw the eye to the merchandise.
- Make bold choices that reflect your brand and distinguish you from your competition.
Work with SPAR to Reset or Remodel Your Store
At SPAR, we know that a satisfied customer is the main driving force of retail. With over 50 years of experience, our team has the knowledge and tools needed to successfully complete your project and meet your vision. We offer full-service store reset and remodeling services that cover a wide range of retail needs and necessities. Thinking about renovating your retail space? Contact us today to discover what your retail business can gain from SPAR