New Shopper Study: 74% of shoppers rank product availability as their #1 in-store priority

A new survey from SPAR Group reveals what today’s shoppers value most—and what’s making or breaking the in-store experience in 2025. 

Survey highlights:

• 74% of shoppers rank product availability as their #1 in-store priority—outranking price and promotions
• 61% plan to shop in-store more over the next six months
• 71% are uncomfortable or unsure about the presence of roaming in-aisle robots
• Tariff concerns are rising, with nearly half of shoppers very worried about the impact on grocery prices
• Walmart leads in in-store experience and app performance; Costco preferred among higher-income shoppers ($90K+).

As economic pressures mount and shopper expectations evolve, one thing is clear: retailers must keep shelves stocked, prices steady, and technology shopper-friendly to stay competitive in 2025.