We are a people business enabled by technology with a passion for results.

Mission

“To be the most creative, energizing and effective marketing, merchandising and fulfillment services business in the world as measured by the success of our clients and growth of our people.

Our goal is to be the exceptional partner to consumer goods and retail businesses across all channels and markets while empowering a fast-paced culture, a collaborative approach and flexible business model that delivers consistent industry-leading shareholder returns.”
Mike Matacunas
President & CEO

History

SPAR was founded in 1967 as a promotion analysis company supporting the top CPG companies to drive their sales promotions at retail. In 1987, after 20 years of providing valuable insights and analytics to grow our customers business, we added in-store merchandising and marketing to our service offerings becoming a total retail solutions provider. In the years that followed we worked with the top Brands and Retailers supporting all in-store merchandising and marketing needs while providing robust data and analytics to further drive value and efficiencies for our customers. In 1999 we expanded globally and today operate across nine countries covering 50% of the world’s population.
Read More

By The Numbers

0
Countries
0
Offices Worldwide
0
K+
Merchandisers Worldwide
0
MM+
Hours in Store
0
MM+
Images Captured
0
K+
Weekly Store Visits
0
%
Revenue From Global 500 Companies
0
K+
Category Resets

Leadership

Our leadership team brings decades of retail and consumer goods expertise to clients.

Members of our executive team have worked for Fortune 150 businesses, high growth companies, global service organizations, large multi-channel retailers, technology companies, both public and private organizations and much more.

Let our experience make a difference for you.
Mike Matacunas
President and Chief Executive Officer
Fay Devriese
CHIEF FINANCIAL OFFICER
Ron Lutz
GLOBAL CHIEF COMMERCIAL OFFICER
Kori Belzer
GLOBAL CHIEF OPERATING OFFICER
William Linnane
GLOBAL CHIEF STRATEGY AND GROWTH OFFICER
Husam Mufti
GLOBAL CHIEF INFORMATION OFFICER
Lisa Cona
SENIOR VICE PRESIDENT OF PEOPLE AND TALENT
Todd Bryce
SENIOR VICE PRESIDENT OF OPERATIONS
Michael Florkowski
SENIOR VICE PRESIDENT
Thomas Knight
VICE PRESIDENT OF Recruiting
Sonja-Rose Cowen
VICE PRESIDENT OF SALES INSIGHTS AND ANALYTICS
Rohini Nedadur
VICE PRESIDENT OF FINANCE AND CORPORATE CONTROLLER
Robert Job
VICE PRESIDENT OF BUSINESS DEVELOPMENT
Maura Marks
VICE PRESIDENT OF STRATEGY
Jason O'Leary
VICE PRESIDENT Of NATIONAL ACCOUNTS
Grace Liney
VICE PRESIDENT OF CLIENT SERVICES
Danealle Craft
VICE PRESIDENT OF MARKETING
Bob Simms
VICE PRESIDENT OF GREAT OPENINGS

Global Leaders

Hilton Loring

CEO Meridian South Africa

Jonathan Dagues

CEO SPAR BRAZIL

Niana Reid

GENERAL MANAGER SPAR CANADA

Alan Hsu

CEO GREATER CHINA

Shu Kaneko

COO & PRESIDENT SPAR JAPAN

Sandeep Verma

DIRECTOR AND CEO SPAR INDIA

Jorge Medina Staines

CEO SPAR MEXICO

Craig Zeelie

COO SPAR AUSTRALIA
Lightbox

We Are Global

We provide services in 9 countries bringing expertise and best practice from markets all over the world to drive brand sales, profits and operating efficiencies. Our unique insights enable you to make better decisions in your market because we take the best from anywhere and make it possible everywhere.

Our People Make The Difference

Client Stories

Our clients are at the center of what we do.
SPAR is honored to deliver solutions for some of the most recognized retailers and brands across the globe. The journey with our clients begins with the result in mind. The partnerships we enjoy are anchored in common purpose, clarity of goals, and measures of success. Many of our clients are long relationships. We recognize the value of each partnership, tenured or new, and are committed to the same level of belief in exceeding their expectations.
View More

Partnerships

We innovate and listen. We look for partners who can make our clients more successful, drive brand performance and provide unique expertise. We look globally to find the best. We are proud of the work our partners do and the way it enables us to do more for our clients.
Repsly
Repsly is the leading retail execution platform - powering teams to improve field sales performance ...
Parallel Dots
ParallelDots, Inc. is a fast-growing venture-funded artificial intelligence company building the best-in-class ...
Clear Box Retail
Clear Box Retail is a leading provider of action-driven technology solutions for CPG companies. Their ClearView ...
read more
crosschevron-down