We are a people business enabled by technology with a passion for results.

Mission

“To be the most creative, energizing and effective marketing, merchandising and fulfillment services business in the world as measured by the success of our clients and growth of our people.

Our goal is to be the exceptional partner to consumer goods and retail businesses across all channels and markets while empowering a fast-paced culture, a collaborative approach and flexible business model that delivers consistent industry-leading shareholder returns.”
Mike Matacunas
President & CEO

History

SPAR was founded in 1967 as a promotion analysis company supporting the top CPG companies to drive their sales promotions at retail. In 1987, after 20 years of providing valuable insights and analytics to grow our customers business, we added in-store merchandising and marketing to our service offerings becoming a total retail solutions provider. In the years that followed we worked with the top Brands and Retailers supporting all in-store merchandising and marketing needs while providing robust data and analytics to further drive value and efficiencies for our customers. In 1999 we expanded globally and today operate across nine countries covering 50% of the world’s population.
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By The Numbers

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Countries
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Offices Worldwide
0
K+
Merchandisers Worldwide
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MM+
Hours in Store
0
MM+
Images Captured
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K+
Weekly Store Visits
0
%
Revenue From Global 500 Companies
0
K+
Category Resets

Leadership

Our leadership team brings decades of retail and consumer goods expertise to clients.

Members of our executive team have worked for Fortune 150 businesses, high growth companies, global service organizations, large multi-channel retailers, technology companies, both public and private organizations and much more.

Let our experience make a difference for you.
Mike Matacunas President and CEO
Mike Matacunas
PRESIDENT AND CHIEF EXECUTIVE OFFICER
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Fay Devriese
CHIEF FINANCIAL OFFICER
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Ron Lutz
CHIEF GLOBAL COMMERCIAL OFFICER
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Kori Belzer
GLOBAL CHIEF OPERATING OFFICER
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William Linnane
CHIEF STRATEGY AND GROWTH OFFICER
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Husam Mufti
CHIEF INFORMATION OFFICER
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Lisa Cona
SENIOR VICE PRESIDENT OF PEOPLE AND TALENT
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Todd Bryce Senior VP of Operations
Todd Bryce
SENIOR VICE PRESIDENT OF OPERATIONS
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Hilton Loring
Hilton Loring
CEO MERIDIAN SOUTH AFRICA
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Jonathan Dagues
Jonathan Dagues
CEO SPAR BRAZIL
NIANA REID
Niana Reid
GENERAL MANAGER 
SPAR CANADA
Alan Hsu
Alan Hsu
CEO GREATER CHINA
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Shu Kaneko
Shu Kaneko
COO AND PRESIDENT 
SPAR JAPAN
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Sandeep Verma
Sandeep Verma
DIRECTOR AND CEO
SPAR INDIA
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Jorge Medina Staines
Jorge Medina Staines
CEO SPAR MEXICO
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Craig Zeelie
Craig Zeelie
COO SPAR AUSTRALIA
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We Are Global

We provide services in 9 countries bringing expertise and best practice from markets all over the world to drive brand sales, profits and operating efficiencies. Our unique insights enable you to make better decisions in your market because we take the best from anywhere and make it possible everywhere.

Our People Make The Difference

Client Stories

Our clients are at the center of what we do.
SPAR is honored to deliver solutions for some of the most recognized retailers and brands across the globe. The journey with our clients begins with the result in mind. The partnerships we enjoy are anchored in common purpose, clarity of goals, and measures of success. Many of our clients are long relationships. We recognize the value of each partnership, tenured or new, and are committed to the same level of belief in exceeding their expectations.
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Partnerships

We innovate and listen. We look for partners who can make our clients more successful, drive brand performance and provide unique expertise. We look globally to find the best. We are proud of the work our partners do and the way it enables us to do more for our clients.
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