William serves as SPAR’s President and CEO, leading the company’s overall market performance. A transformative leader, William has a guiding hand in SPAR’s mergers and acquisitions, expansion of strategic capabilities, service offerings, revenue growth and a relentless focus on expanding SPAR’s market leadership across North America.
With more than 15 years of senior leadership experience—and over 25 years in retail—William brings a deep understanding of the global retail and consumer goods landscape. He has successfully delivered shareholder value by leading strategic change, driving operational efficiencies, and growing the top line across different businesses and markets. He has held leadership roles in Tesco in the UK and Ireland, in Sears and Kmart in the US, and Eason & Son Ltd. in Europe. His career has spanned roles in merchandising, operations, category management, vendor relations, inventory optimization, marketing, data management, digital strategy, finance, and M&A.
Before joining SPAR, William served as CEO of Fortfield Capital Group, an advisory and investment firm focused on M&A, restructuring, and value creation for retail and business services clients. Earlier in his career, he led Tesco’s $5 billion+ Beverage, Candy, and Snacks division and served as President of Grocery, Drugstore, and Pharmacy businesses for Kmart, where he drove top-line growth, margin expansion and operational transformation.
William holds an M.A. in Economics from Trinity College, University of Dublin, and is a qualified management accountant. Outside of work, he enjoys reading and spending time with his wife and three daughters.
Antonio brings extensive experience in finance, accounting, treasury, tax, compliance, credit collections, legal, and operations to SPAR. With his industry background in Consumer Goods (FMCG and CPG), Footwear and Apparel, Logistics, Transportation, Shipping, and Professional Services, Antonio has held leadership roles in five countries on two continents. He has expertise in corporate finance, accounting and reporting, financial planning and analysis, treasury and cash management, ERP implementation, corporate restructurings, Mergers & Acquisitions, tax and transfer pricing compliance, risk management, contract management, and inventory management. Antonio is fluent in English, Portuguese, Spanish, and French.
Before joining our team, Antonio held various leadership roles, including Chief Financial Officer at Earth Shoes and Tax Manager EMEA at CEMEX. He's also worked for Chiquita Brands International, PWC, and PLMJ as a Senior Advisor and Tax Attorney, respectively. Antonio's accomplishments include stabilizing company finances, fine-tuning ERP and reporting, implementing significant cost reductions, and building and streamlining departments. He also participated in the turnaround of a multi-billion dollar multinational company from near bankruptcy to steady profitability and has extensive participation in PMI.
When he's not busy crunching numbers, Antonio loves spending time with his wife and two boys, reading, being outdoors, and paddleboarding. We're lucky to have him on our team!
Josh serves as SPAR’s Chief Technology Officer, setting the strategic priorities for technology innovation while overseeing systems, teams, and strategies that align technology with business growth. With over 30 years of IT leadership and advisory experience, Josh is recognized as an entrepreneurial, results-driven leader who transforms IT functions into business-centric, cost-effective teams that deliver measurable business outcomes.
In addition to his role at SPAR, Josh serves as an Operating Partner at NewRoad Capital Partners, an SEC-registered investment firm investing in early-stage software companies catering to large enterprises in the Supply Chain, Logistics, Retail & Consumer Packaged Goods industry sectors. As an experienced IT practitioner and corporate executive, he performs pre-investment due diligence, provides high-level strategic guidance, and brokers industry contacts for portfolio companies. He also serves as an advisor and board member to multiple technology companies, including FourKites, Optilogic, Tracer, Logiwa, Insite AI, Orderful, UPSTACK, G2 Reverse Logistics, Stylumia, and SmartSense by Digi.
Earlier in his career, Josh spent 18 years as Chief Information Officer at Family Dollar and Dollar Tree. There, he led large-scale IT transformations, integrated enterprise systems post-acquisition, implemented advanced analytics and e-commerce strategies, and oversaw technology organizations of 500+ professionals with budgets approaching $200M. His leadership was instrumental in enabling business growth, driving digital transformation, and scaling operations across thousands of stores.
Josh is also the founder of CIO Advisory Services, LLC, where he has guided Fortune 500 companies and private equity firms through IT strategy, organizational design, and technology investment decisions. His thought leadership has been recognized nationally—he was named CIO of the Year, Strategic Impact by RIS News and CIO of the Year by the Charlotte Business Journal.
Lisa Cona is a strategic Human Resources executive with over two decades of experience driving business success through people-centric leadership. With deep expertise across all facets of Human Resources, she has played a pivotal role in shaping high-performing cultures, optimizing talent strategies, and fostering inclusive workplaces in privately and publicly traded companies.
A results-driven leader, Lisa excels at developing and executing Human Resource strategies that enhance organizational effectiveness, elevate employee engagement, and drive sustainable business growth. Passionate about people and culture, she is dedicated to creating environments where individuals thrive, talent is recognized, and teams are empowered to succeed.
As a Gallup-certified strengths Coach, Lisa is committed to unlocking potential at every level of an organization. She takes pride in mentoring future leaders, fostering collaboration, and cultivating high-impact teams contributing to individual and business success. Her leadership approach is rooted in authenticity, transparency, and a deep commitment to employee development.
Beyond her professional role, Lisa actively engages in community service, embodying the values of connection, inclusivity, and giving back in her career and personal life.
Jean serves as Senior Vice President, North America – Sales & Marketing, driving the company’s commercial strategy, client engagement, and brand advancement across the United States and Canada. With more than 30 years of experience spanning the retail, CPG, and beverage sectors, Jean is widely regarded as a builder of high-performance teams and a catalyst for transformational growth.
A strategic thinker and operator, Jean is known for modernizing go-to-market models, aligning cross-functional teams, and forging partnerships that combine best-in-class field execution, advanced analytics, and emerging technologies. He has been instrumental in shaping SPAR’s evolution into a tech-enabled, data-driven retail services leader, spearheading initiatives that integrate AI, computer vision, demand intelligence, and real-time retail insights into SPAR’s service ecosystem.
Prior to joining SPAR, Jean held senior leadership roles with global organizations including Acosta, Anheuser-Busch, Keurig Dr Pepper, Lactalis, Newstrike Brands, and Independent Distillers. Over his career, he has consistently delivered revenue acceleration, improved operational performance, and elevated customer partnerships through innovation and disciplined execution.
Jean earned his degree from the university of HEC Montréal, majoring in Marketing with a minor in Sales.
Outside of work, he enjoys life on his hobby farm, scuba diving, skydiving, and traveling the world as an avid adventure motorcycle rider. Jean is married and the proud father of one daughter and two sons.
Maura Marks serves as Senior Vice President of U.S. Client Success & Growth for SPAR Group, Inc., where she leads the company’s client success strategy, driving growth and operational excellence across key U.S. accounts. In this role, Maura partners closely with clients to deliver innovative, results-driven solutions that strengthen long-term partnerships and accelerate business performance. Since joining SPAR, she has played a key role in advancing the company’s strategy, growth, and client service initiatives, helping to position SPAR as a trusted partner to leading brands and retailers.
With a strong background in Customer Relationship Management and Marketing within national service organizations, Maura is a dynamic, results-oriented leader. Prior to joining SPAR, she spent 10 years in Norfolk Southern Corporation’s Marketing Division. She has extensive experience in forecasting and budgeting, yield management, and financial analysis. Her expertise in these areas has been instrumental in driving data-driven decision-making and enhancing financial performance.
Maura is passionate about mentorship and leadership development, having built and led high-performing teams throughout her career. She holds a Bachelor of Science in Business with a double major in Finance and Accounting and Information Systems from Virginia Tech, as well as an MBA from Duke University.
Beyond her professional endeavors, Maura serves on the board of the YMCA of South Hampton Roads and the Executive Advisory Board for Virginia Tech’s Center for Business Analytics. She enjoys spending time with her husband and three children. When she’s not working, you can find her at various sporting events for her kids or enjoying the outdoors in Virginia Beach.
Ken Schroader serves as Senior Vice President, Operations & Remodel, where he oversees large-scale operational programs, national remodel initiatives, and field execution across the United States. With deep experience on both the retail and service-provider sides of the industry—including key leadership roles at Walmart—Ken brings a practical, operationally disciplined perspective to every program he leads.
Ken’s time at Walmart helped shape his hands-on, store-first leadership style, giving him a strong understanding of merchandising standards, remodel execution, and the operational realities of running the world’s largest retailer. This background enables him to design and manage programs that deliver consistency, accuracy, and speed at scale.
Throughout his tenure at SPAR, Ken has held senior roles across operations, client services, and program leadership, earning a reputation as a trusted partner known for accountability, clarity, and exceptional execution. His leadership has been central to enhancing SPAR’s operational performance and strengthening service delivery for retail and CPG clients.
Based in Bentonville, Arkansas, Ken is committed to developing high-performing teams and fostering a culture of continuous improvement. Outside of work, he enjoys time with family and staying active in his community.
Todd Bryce joined SPAR, Group Inc. in 2006 as the Senior Vice President of Customer and Retail Operations and currently serves as the Senior Vice President of Operations.
Todd is responsible for National Services, Assembly & Installation, as well as our Distribution and Fulfillment Services.
Todd has over 35 years in the retail services sector, and before joining SPAR Group, Inc., he held a wide range of increasingly responsible managerial positions, including serving as president of MCG Retail in Chalfont, PA; Business Services Executive at RGIS; Midwest division vice president of Merchandising Advantage Plus in Oak Lawn, IL; and various positions over ten years with Acosta Sales & Marketing in Lombard, IL.
Todd shares three grown children with his wife of 35 years, and has one beloved grandchild. When Todd is not working, he enjoys yard work, maintaining the 1.5-acre piece of land he finds therapeutic.
Niana is the General Manager of SPAR Canada. Niana leads and oversees more than 900 employees, 20 large multi-national clients and more than 40 individual brands. In her role, Niana leads all fiscal management, strategy, new business, client experience and Human Resources.
With more than 20 years in retail merchandising and marketing experience, and her undying belief in her team and their potential, Niana has relentlessly kept SPAR Canada at the forefront of business expansion, customer relationships and team productivity. Niana continually drives her team to find new and innovative solutions to offer their client partners. She has proven her ability to drive positive results and process improvement, even during the toughest of economic markets.
Collaboration, growth mindset and goal setting are some of Niana’s hallmark leadership traits that allow her to continually build meaningful and long-standing business relationships with her colleagues, clients, partners and vendors alike.
Although Niana loves the high-energy and fast-paced environment of retail marketing, she also enjoys recharging on the weekends with a good book or on the ski hill in Collingwood, Ontario, with her husband and two children.
Mindy is SPAR Canada’s Vice President of Partner Development. In her role, Mindy leads discussions with current and potential clients alike to determine how best SPAR can contribute to their overall growth and solve key retail objectives.
Mindy loves and thrives in the fast-paced and ever-changing landscape of the retail industry; it necessitates divergent thinking, creative solutions and an aptitude for innovation - all of which Mindy is proficient in.
By harnessing SPAR’s powerful industry-trusted technology, analytics and people, Mindy has been able to exceed client expectations and meet retail goals over and over throughout her nearly two decades at SPAR. Her consultative approach leads to lasting client relationships and a vibrant, inclusive, excellence-driven culture at SPAR. Mindy also oversees client budgeting, invoicing and project forecasting to ensure budget adherence and responsible fiscal management.
Out of the office, Mindy maintains an energetic and active life with her family in Thornhill, Ontario. She is dedicated to her karate training and personally holds a 2nd-degree blackbelt.
Ken Schroader serves as Senior Vice President, Operations & Remodel, where he oversees large-scale operational programs, national remodel initiatives, and field execution across the United States. With deep experience on both the retail and service-provider sides of the industry—including key leadership roles at Walmart—Ken brings a practical, operationally disciplined perspective to every program he leads.
Ken’s time at Walmart helped shape his hands-on, store-first leadership style, giving him a strong understanding of merchandising standards, remodel execution, and the operational realities of running the world’s largest retailer. This background enables him to design and manage programs that deliver consistency, accuracy, and speed at scale.
Throughout his tenure at SPAR, Ken has held senior roles across operations, client services, and program leadership, earning a reputation as a trusted partner known for accountability, clarity, and exceptional execution. His leadership has been central to enhancing SPAR’s operational performance and strengthening service delivery for retail and CPG clients.
Based in Bentonville, Arkansas, Ken is committed to developing high-performing teams and fostering a culture of continuous improvement. Outside of work, he enjoys time with family and staying active in his community.
Niana is the General Manager of SPAR Canada. Niana leads and oversees more than 900 employees, 20 large multi-national clients and more than 40 individual brands. In her role, Niana leads all fiscal management, strategy, new business, client experience and Human Resources.
With more than 20 years in retail merchandising and marketing experience, and her undying belief in her team and their potential, Niana has relentlessly kept SPAR Canada at the forefront of business expansion, customer relationships and team productivity. Niana continually drives her team to find new and innovative solutions to offer their client partners. She has proven her ability to drive positive results and process improvement, even during the toughest of economic markets.
Collaboration, growth mindset and goal setting are some of Niana’s hallmark leadership traits that allow her to continually build meaningful and long-standing business relationships with her colleagues, clients, partners and vendors alike.
Although Niana loves the high-energy and fast-paced environment of retail marketing, she also enjoys recharging on the weekends with a good book or on the ski hill in Collingwood, Ontario, with her husband and two children.
Mindy is SPAR Canada’s Vice President of Partner Development. In her role, Mindy leads discussions with current and potential clients alike to determine how best SPAR can contribute to their overall growth and solve key retail objectives.
Mindy loves and thrives in the fast-paced and ever-changing landscape of the retail industry; it necessitates divergent thinking, creative solutions and an aptitude for innovation - all of which Mindy is proficient in.
By harnessing SPAR’s powerful industry-trusted technology, analytics and people, Mindy has been able to exceed client expectations and meet retail goals over and over throughout her nearly two decades at SPAR. Her consultative approach leads to lasting client relationships and a vibrant, inclusive, excellence-driven culture at SPAR. Mindy also oversees client budgeting, invoicing and project forecasting to ensure budget adherence and responsible fiscal management.
Out of the office, Mindy maintains an energetic and active life with her family in Thornhill, Ontario. She is dedicated to her karate training and personally holds a 2nd-degree blackbelt.
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