SPAR has partnered with one of the largest and most broadly based global healthcare company for 8 years in China on a variety of programs including brand ambassador and demo programs.
They were challenged in increasing awareness and in sales among the young growing middles class across China during a multi-year time period. SPAR provided dedicated teams trained on the products to assist consumers in trying them. Service included POS creation and setup, promotion, demos and management. Overall sales increased by 20% and this helped secure strong reseller support.