In a category where display space is both essential and hard to come by, a Icon Eyewear was looking to increase its visibility through better merchandising.
To help achieve its growth objectives, SPAR built a flexible, store-specific merchandising and inventory replenishment program. We provided on-demand deployment based on sales requirements and our teams helped secure and maintain incremental display space.
Within 4 years, we helped the company reach 1,000,000 units sold and increase the number of retailers from three to ten. The client deemed it a huge success story, “couldn’t be any happier with the partnership” and “could not have asked for, nor expected more, from their own, very best employees”. The partnership has continued for more than 5 years and counting.