SPAR Group’s Sonja-Rose Cowen Named One of Women We Admire’s Top 50 Women Leaders in Consumer Products and Retail
AUBURN HILLS, MI – Women We Admire, a rapidly expanding professional women's network, has named Sonja-Rose Cowen, Senior Vice President, Business Development, SPAR […]
Building Trust and Authenticity in Retail Merchandising: Strategies for Success
By Laura Gonda, Marketing Manager at SPAR Group and Hannah Halloran, Digital Marketing Specialist at Qantm Creative
In today's digital landscape, building trust and authenticity is crucial for businesses across industries but particularly in the extended retail value chain. Here's […]
Shoppers and Retailers See Benefits from AI in the Store
AI is reshaping in-store retail experiences – consumers want personalization and convenience, while retailers are seeing big gains in efficiency and cost savings. […]
Transforming Retail Through In-Store Events, Personalized Promotions and Optimized Store Layouts
By Sonja-Rose Cowen, SVP, Business Development
In today’s retail environment, where the lines between physical and digital shopping experiences are increasingly blurred, in-store events and personalized shopping experiences are […]
Supporting Holiday CPG Inventory: Ensuring Retail Success During Peak Season
By Niana Reid, General Manager of SPAR Canada
No longer confined to the December rush, the peak shopping period now begins in October or earlier and extends well beyond the Christmas season to other peak
seasons. This extended shopping window brings new challenges and opportunities for retailers and CPG brands, particularly when it comes to managing inventory and ensuring on-shelf availability.
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