SPAR Group today announced two complementary leadership changes designed to support clients and partners in the Canadian market. SPAR Canada General Manager Niana Reid has been appointed New Vice President, Business Development (Canada), a role focused on strategic growth, new client acquisition and expanding programs with existing retailers and brands. This is a proactive, voluntary transition that reflects Reid’s strengths, long-standing client relationships, and her desire to focus more of her time on strategic growth, new business and expanding SPAR’s services with existing customers. To ensure strong operational leadership, SPAR Group has appointed Mindy Finegold as General Manager, SPAR Canada.
“These changes are about investing in SPAR Canada’s future,” said William Linnane, President & Chief Executive Officer, SPAR Group. “By aligning Niana’s strengths in business development with Mindy’s operational leadership, we are strengthening support for our Canadian clients and positioning SPAR for its next phase of growth.”
Reid built her career with SPAR over 25 years ago, progressing through client service and leadership roles and helping guide Canadian and North American retail programs through multiple cycles of change. Her deep understanding of retail merchandising, data-driven execution and on-shelf availability has helped SPAR’s clients improve performance across major banners in Canada. “This transition is an exciting next step for me and for SPAR Canada,” said Reid. “It allows me to spend more of my time with clients, co-creating new solutions and helping them win on the shelf and in the store.”
Finegold, who previously served as SPAR’s Vice President of Partner Development, brings extensive experience in client services, having supported major brands and retailers since joining SPAR Group in 2004. “I am honored to lead our talented Canadian team,” said Finegold. “My priority is to deliver outstanding execution and agility for every client, every day, while partnering closely with Niana to unlock new opportunities in this market.”